ADVERTISING PRODUCTION
UI design
GRAPHIC DESIGN
VIDEO PRODUCTION
Web Design
PHOTOGRAPHY
UX RESEARCH
PROTOTYPE
WIREFRAME
3d modeling
digital marketing
About me
Feb 2021 - Present
· 2 yrs 8 mos
Freelance Multimedia Specialist
websaino pty. ltd.
(remote)
• Graphic designer and website developer for 12+ small-medium businesses across Malaysia, Singapore, Australia and USA with a user base of over 10k, utilizing Adobe Creative Suites such as Adobe Photoshop, Illustrator and Indesign.
• Utilized softwares like Wix, Hostinger, Wordpress, Figma, Dora.run, Divhunt, Webflow, Framer, Ubersuggest, Google Analytics and Wappalyzer to implement various SEO practices for each website developed, increasing organic traffic by an average 15%.
• Worked with no-coding tools for creating desktop, tablet and mobile friendly websites for easy maintenance and client handoffs.
• Explored and utilized new technologies including AI image and video generation tools, which increased media production creativity and efficiency.
• Self-taught HTML and CSS to create a production-ready website from offline to hosting, and incorporating into Divhunt, Webflow and Wordpress.
• Created 3D models in both mesh and NURBs systems for freelance clients using Blender and Plasticity.
Aug 2020 - Dec 2020
· 5 mos
Digital Marketing and Content Intern
dr egg adventures digital
sydney, Australia
• Researched and constructed a customer journey map and a competitor analysis presentation for user onboarding pages.
• Drafted persuasive copy for newsletters, landing pages, and social media, which increased website visits and boosted qualified leads.
• Improved the discoverability of the company’s website by implementing SEO strategies within the WordPress platform and Google Analytics, increasing website traffic by 27% within 3 months.
• Incorporated an e-commerce platform in the website, designing digital products and shop pages, as well as optimizing for searchability and reachability.
• Collected and consolidated leads of past subscribers and potential clients by developing landing pages from scratch and monitoring Google Analytics.
• Co-developed the user interface and user experience of a mobile app for an edutainment startup incorporating Sandbox gaming mechanics, which resulted in a 25% increase in engagement, as measured by the number of page views.
May 2018 - Dec 2018
· 8 mos
Multimedia Specialist
sp eco link sdn. bhd.
penang, malaysia
• Researched the logistics and shipping industry by cold calling competitors, interviewing staff and execs about internal leadership, and by reviewing online resources, in order to understand the industry and redesign the company's branding and design from the ground up.
• Established a personality for the company's branding by developing visual guidelines, designing a website, and creating video ads, banners, pamphlets and posters.
• Identified latest market trends of 2018 to 2020 and analyzed customer behaviors and competitors strategies to develop marketing campaign that aligns with both short-term and long-term company KPIs.
• Represented Malaysia with the Malaysian External Trade Development Corporation (MATRADE) for an 8-day event in China International Import Expo (CIIE) in Shanghai to approach potential investors and clients, resulting in 3 new logistical partnerships for the company.
May 2017 - Dec 2018
· 1 yr 8 mos
Filmmaking Tutor
ak90 budget filmmaking
penang, malaysia
• Developed and delivered a curriculum for video production, editing, storytelling, and cinematography, utilizing software such as Adobe Premiere Pro, Final Cut Pro, and Adobe Photoshop.
• Delivered the curriculum to 20+ students aged 16-17 over 12 weeks, as a series of 2-hour workshops.
• Conducted individual and group tutorials and critiques, monitored student progress, and evaluated projects.
• Coordinated collaboration between students, faculty, and industry professionals.
• Developed and maintained strong relationships with students by aiding in development of necessary technical and collaborative skills for successful careers in video production and editing.
May 2017 - Dec 2018
· 1 yr 8 mos
Reality TV and Concert Production Liaison
ime entertainment group asia
penang, malaysia
• Managed a diverse team of 24 Malaysian and Chinese film crew members for a three-episode shoot across cities and states in Malaysia, achieving a streamlined workflow and high-quality content.
• Coordinated the procurement, rental of equipment, and hiring of local production crew in Malaysia, while resolving logistical challenges between teams and locations.
• Demonstrated exceptional translation skills and problem-solving abilities, ensuring effective communication across multicultural teams.
• Served as Assistant Stage Manager for international concerts in Shanghai, Singapore, and Malaysia, maintaining communication between 30 crew members and 28 artists.
• Liaised with production crew to facilitate artist performances and appearances in concerts and reality TV shows, collaborating with celebrities such as Sammi Cheng, Jeff Chang, Phil Chang, Donna Chiu, and Uriah See.
• Assisted in preparing schedules, stage settings, and performance coordination alongside senior stage managers and technical specialists.
May 2017 - Dec 2018
· 1 yr 8 mos
Reality TV and Concert Production Liaison
ime entertainment group asia
penang, malaysia
• Managed a diverse team of 24 Malaysian and Chinese film crew members for a three-episode shoot across cities and states in Malaysia, achieving a streamlined workflow and high-quality content.
• Coordinated the procurement, rental of equipment, and hiring of local production crew in Malaysia, while resolving logistical challenges between teams and locations.
• Demonstrated exceptional translation skills and problem-solving abilities, ensuring effective communication across multicultural teams.
• Served as Assistant Stage Manager for international concerts in Shanghai, Singapore, and Malaysia, maintaining communication between 30 crew members and 28 artists.
• Liaised with production crew to facilitate artist performances and appearances in concerts and reality TV shows, collaborating with celebrities such as Sammi Cheng, Jeff Chang, Phil Chang, Donna Chiu, and Uriah See.
• Assisted in preparing schedules, stage settings, and performance coordination alongside senior stage managers and technical specialists.
May 2017 - Dec 2018
· 1 yr 8 mos
Reality TV and Concert Production Liaison
ime entertainment group asia
penang, malaysia
• Managed a diverse team of 24 Malaysian and Chinese film crew members for a three-episode shoot across cities and states in Malaysia, achieving a streamlined workflow and high-quality content.
• Coordinated the procurement, rental of equipment, and hiring of local production crew in Malaysia, while resolving logistical challenges between teams and locations.
• Demonstrated exceptional translation skills and problem-solving abilities, ensuring effective communication across multicultural teams.
• Served as Assistant Stage Manager for international concerts in Shanghai, Singapore, and Malaysia, maintaining communication between 30 crew members and 28 artists.
• Liaised with production crew to facilitate artist performances and appearances in concerts and reality TV shows, collaborating with celebrities such as Sammi Cheng, Jeff Chang, Phil Chang, Donna Chiu, and Uriah See.
• Assisted in preparing schedules, stage settings, and performance coordination alongside senior stage managers and technical specialists.
